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Hello! My name is Michelle. More than anything, I love making things -- especially paper goods and stationery! I design, procure, make, package, and ship everything myself, so all my orders are meticulously cared for with detail and love.
Before I was able to work and make money to buy gifts, I loved making cards. There's something very intimate and sentimental that comes with receiving a handmade, handwritten card. How something so simple as a folded piece of paper with a scribbled message can be a historic record of adoration.
My cards are a reflection of my personality and my life. I design cards that I give to my friends, family, and clients ; they're the inspiration for most of my designs. Each of my cards has a story behind them. I enjoy detailed, but also very minimalistic designs.
Thanks so much for stopping by!
FAQ ABOUT MICHELLE
Where and what did you study?
I have a bachelor's degree in Supply Chain Management from Michigan State University.
Where do you live?
I was born and raised in Michigan — currently based in Los Angeles
FAQ ABOUT ADORATION
How did you get started?
I have always loved art and have been making cards since I was little. I started my business on Etsy the summer before going to college. The following four years, I ran my little, traveling sweatshop in and out of my college dorm room in East Lansing, and at my two internships. Been doing it ever since :)
How did you choose the cities for your postcards?
My first city postcards were a dedication to places I lived and travelled. I pursued my bachelors degree at Michigan State where I lived for four years in East Lansing. I took my very first solo vacation to Chicago. I did a summer Purchasing internship in Indianapolis with Rolls-Royce after my sophomore year, and a 6-month Lean manufacturing co-op in Tulsa with Kimberly-Clark during my junior year. After graduation, I moved to Miami to pursue full-time as a buyer with Beckman Coulter. And finally, I moved to Los Angeles to pursue my dreams working at SpaceX! The postcards following were a dedication to cities were my friends and family lived/have lived, customer requests, and commissions :)
Are all your products handmade?
I used to make everything by hand. I used to cut every heart and every envelope out with a pair of scissors! I even had a cardboard template I made out of a shoe box that I used to trace each individual piece. Over time, I started to slowly invest in equipment that would help grow my business and improve the quality of my products. I started to outsource the non-core activities of my business to allocate less of my time making envelopes and more time designing new products. Some products involve more handcrafting than others, but each item in my shop is designed and made will love.
I introduced printed products in 2015. My printed products all start off as original drawings and illustrations by hand. I then scan my drawings into the computer, digitalize, edit, and print everything in-house or through local printers.
Making sustainable choices for my company is extremely important to me. My envelopes are made in the US and contain up to 30% recycled content. The paper used for invitations and postcards contain 30% post-consumer fiber.
You can also reach me via e-mail: firstname.lastname@example.org